Applications are now open for the Google Hustle Academy 2026 – a free, high-impact training program designed to help SMEs scale using digital tools, strategy, and AI. Google have redesigned the programme to be shorter, more practical, and easier to attend without compromising impact.
Requirements
This new format is open to individuals and small businesses across Africa, whether you are:
An individual interested in Business and AI skills
A Hustle Academy alumnus
A past applicant who did not qualify for the programme
A business owner looking to grow online
An entrepreneur exploring digital tools and new markets
Program Details
1) 60-minute Expert Webinars
Focused, practical sessions led by industry experts
Covering digital marketing, e-commerce, business strategy, financial management, and AI tools for growth.
Designed to fit into your busy schedule
2) 1-Day Bootcamps (3–5 Hours)
Three high-impact modules delivered in one day
Actionable frameworks, tools, and templates you can apply immediately
Live Q&A and interactive learning with facilitators and peers
Step 1: Join the Free Webinar (Open to All)
Start your journey with the official Hustle Academy Webinar
Step 2: Get Selected for the Bootcamp (Limited Slots)
After the webinar, selected participants will be invited to the Hustle Academy Bootcamp:
Focus areas:
Business strategy
Sales & growth
Digital marketing & AI
Financial planning
Leadership & scaling
Benefits
Participants will gain practical skills in:
Building and scaling an online presence
Digital marketing and ads optimisation
Business strategy and growth planning
Financial management
AI tools for your business or career growth
Content Overview
Business Foundations for Growth
Module 1: Master Your Market & Sales Funnel
Session 2: Upgrade Your Leadership in a Digital-First World
Session 3: Making Sense of AI
Sell and Scale with AI
Module 1: Launch Your Online Store with Confidence
Module 2: Practical AI for your business
Module 3: AI: From Busy to Productive
Digital Visibility & Content Creation
Module 1: Design a Marketing Strategy with AI
Module 2: Create Engaging Short-Form Content
Module 3: Practical AI for Marketing
Growth Strategy & Financial Planning
Module 1: Set Revenue Targets That Drive Growth
Module 2: Financial Planning for Businesses
Module 3: Craft a Winning Business Pitch
AI Skills for Individuals
Module 1: Making Sense of AI
Module 2: Think Like a Consultant: Smarter Business Decisions
Module 3: Practical AI for the Workplace.
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